Arcade · Culture and company

Netflix, 2009. Pitched unfairly, 2026.

125 slides that rewired Silicon Valley. Same story, same numbers. Rebuilt the way we'd pitch it today.

  • 125 slides
  • 17M+ views
  • Reed Hastings
2009 Culture deck

Netflix

125 slides that rewired Silicon Valley.

Legend
Original craft
Unfair

125 slides→11

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Then · 2009 · 125 slides

The original

  1. Title: Netflix Culture, Freedom and Responsibility
  2. The seven aspects of our culture
  3. Values are what we value (Enron's lobby values as the warning)
  4. Nine behaviors: judgment, communication, impact, curiosity, innovation, courage, passion, honesty, selflessness
  5. High performance: a team, not a family
  6. The Keeper Test, and a generous severance for adequate performance
  7. Freedom and responsibility: rules vs. talent density as companies grow
  8. No vacation policy or tracking; expenses in five words
  9. Context, not control
  10. Highly aligned, loosely coupled
  11. Pay top of market (the rock-star principle)
  12. Promotions and development: your career is yours

Original: Reed Hastings, on SlideShare

Now · 2026 · 11 slides

What we changed

  • The Keeper Test is a gamePick a teammate from a "Who's on your team?" profile screen and get the deck's own verdict, from Keep to a generous severance.
  • Context and control, one toggleThe same org flips between a boss approving every call and a team running on shared context. It plays control first, then lands on context.
  • The vacation policy deletes itselfFour lines of typical HR policy backspace away until one sentence is left: there is no policy or tracking.
  • 125 slides became 11Every one of the seven aspects survives, one idea per screen, dressed as a streaming title instead of a wall of text.

Steal the structure

Pitch your company like Netflix did.

  1. 01Title screenName the culture in two words people will repeat.
  2. 02Real valuesDefine values by who gets hired, promoted, and let go, not by the lobby poster.
  3. 03BehaviorsList the few behaviors you actually hire and fire on, one line each.
  4. 04The barGive managers one test they can run on anyone today.
  5. 05The hard truthSay the line most culture decks won't, in full screen.
  6. 06Why fewer rulesShow what happens to rules when talent density falls, and your answer.
  7. 07Proof by policyKill one real policy on stage to show you mean it.
  8. 08How we leadContrast the managing style you reject with the one you expect.
  9. 09How teams workAgree on the what, free the how.
  10. 10How we payTie pay to the value of the best people, with the math.
  11. 11End cardClose on the promise and what comes next.

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