pitch unfairly

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Uber, 2008. Pitched unfairly, 2026.

Push a button, get a car. In 2008. Same story, same numbers. Rebuilt the way we'd pitch it today.

  • Pre-product
  • 25 slides
  • Garrett Camp
Play the 2026 deck Steal the structure
2008 UberCab concept deck

Uber

Push a button, get a car. In 2008.

Legend
Original craft
Unfair

25 slides→11

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Play the 2026 deck

Then · 2008 · 25 slides

The original

  1. Title: "Next-Generation Car Service"
  2. Cabs in 2008: radio dispatch, 14 mpg, no GPS
  3. The medallion system: $500K medallions, $31K drivers
  4. UberCab concept: "the NetJets of car services"
  5. 1-click car service: members only, guaranteed pickup
  6. Key differentiators and operating principles
  7. Apps, UberCab.com, and use cases
  8. User and environmental benefits
  9. Fleet, initial service area, technology
  10. Demand forecasting
  11. Market: $4.2B, top 4 players hold 22%
  12. Target cities and potential outcomes
  13. Smartphones, Aug 2008
  14. Future optimizations, marketing, location-based services
  15. Progress to date: 15 clients, Feb 1st demo

Original: Garrett Camp, on Medium

Now · 2026 · 11 slides

What we changed

  • The product drives itselfPress "Request UberCab" and a car drives the streets of SF to your pin while the ETA counts down from 5. The original described it in bullets.
  • The market slide has a twistThe 2008 headline stays $4.2B. Then drag "what if hailing becomes a habit" toward the dashed square: $65B of 2019 gross bookings.
  • One dispatch call replaces a bullet list"Cabs in 2008" is a call screen counting to 45 minutes: radio dispatch, no GPS, no ETA, cash.
  • Twenty-five slides became elevenUse cases, benefits, marketing ideas, and the LBS roadmap folded into the beats that carry the story.

Steal the structure

Pitch your company like Uber did.

  1. 01One-line promiseSay the whole product in four words and show the button.
  2. 02ProblemPut the audience in the old experience: the call, the wait, the cash.
  3. 03Broken systemOne ratio that shows why incumbents won't fix it.
  4. 04Why nowThe technology shift that just made the idea possible.
  5. 05ConceptAn analogy investors already understand: the NetJets of X.
  6. 06ProductPlay the core action, start to finish.
  7. 07PrinciplesHow you will run it, ending on the business model.
  8. 08Unfair detailOne concrete edge, charted: here, the fleet.
  9. 09MarketThe number, who holds it, and how it grows.
  10. 10ScenariosWorst, realistic, best: show the floor is fine.
  11. 11Progress and nextWhat is done, and the next milestone with a date.

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