pitch unfairly

Arcade · Fundraising

Front, 2016. Pitched unfairly, 2026.

The founder graded her own slides. We fixed the weak ones. Same story, same numbers. Rebuilt the way we'd pitch it today.

  • $10M Series A
  • 3 term sheets in 10 days
  • Mathilde Collin
Play the 2026 deck Steal the structure
2016 Series A deck

Front

The founder graded her own slides. We fixed the weak ones.

Legend
Original craft
Unfair

21 slides→12

It's a live deck. Press start, then scroll or use the arrow keys, or play it full screen.

Play the 2026 deck

Then · 2016 · 21 slides

The original

  1. Title: all your external communications in one collaborative inbox
  2. Problem: 215B emails a day, built for personal use
  3. Solution: collaborative, integrated, unified
  4. Competitive landscape: the 2x2
  5. Head start: shared inboxes were the wedge
  6. Select customers
  7. Customer quotes
  8. Growth: MRR up 5.4x in 12 months
  9. Low churn: negative net MRR churn
  10. Our focus to date
  11. The product comes first: 60% of payroll is engineering
  12. Acquisition channels (her verdict: really weak)
  13. Land and expand: 150% (really strong)
  14. Capital efficiency: $1.3M spent, $1.4M ARR (really strong)
  15. Raising $10M Series A
  16. Team
  17. Roadmap
  18. Projections: $3M, then $10M ARR (really weak)
  19. Funding history
  20. The opportunity: Slack is going after internal
  21. Thanks

Original: Mathilde Collin, on Medium

Now · 2026 · 12 slides

What we changed

  • The weak channels slide became a machineHer verdict was "scalability unclear." Now investors drag a sales-pod slider and watch 40 demos, 28% close, and $36K a month turn into ARR.
  • Projections got a model and a choiceToggle default alive (profitable in 5 months) against the plan ($3M, then $10M ARR, 15 to 53 people). The round reads as a choice.
  • The product plays itselfAn email lands in support@, gets assigned, picks up a comment, and resolves. Three adjectives became one conversation.
  • The ask moved next to the marketThe $10M sat at slide 15 and the Slack analogy at 19. Now they close the deck together, and 21 slides became 12.

Steal the structure

Pitch your company like Front did.

  1. 01PromiseThe product in one line, with the thing it replaces in view.
  2. 02ProblemOne poster-size number and the reason the old tool fails teams.
  3. 03ProductPlay one real workflow from start to finish.
  4. 04WedgeWhy this entry point: small commitment, big pain, willingness to pay.
  5. 05Customer loveShort quotes with seat counts, one hero quote.
  6. 06GrowthOne multiple over twelve months, with churn beside it.
  7. 07Net retentionShow the cohort spending more a year later.
  8. 08EfficiencyMoney spent against ARR earned, side by side.
  9. 09Go-to-market engineThe repeatable channel as a model investors can turn.
  10. 10Plan and use of fundsDefault alive against the plan, tied to hires.
  11. 11TeamWho builds and who sells, and the unfair advantage.
  12. 12Market and askThe analogy that sizes the prize, then the number.

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